Bidness of Podcasting

A few thoughts on, oh, completely rewriting the rulebooks of sponsored media.

Listening to Adam Curry's Daily Source Code 304 talking about advertising in podcating. "If we wind up recreating radio and podcasting but leaving advertising the same we've pretty much failed". He went on to talk abouta the standard way of advertising on radio and mentioned fees of $5-$25 per thousand listeners. He went on, and I'm paraphrasing his podcast, "Listeners have a special connection between the podcasters and hosts of the podcasts and themselves. That is valuable. Advertisers will have to audition to be a part of a podcast. Podcasters have the potential to work much more closely with the creative side of advertising."

"Not only big brands but small guys as well, audition in the same manner. Podcasters and ultimately the audience will decide what is applicable and what is not".

There's that relationship between the podcaster and the subscriber again!

We have to be careful, simply introducing advertising as it is now will only get everyone angry. It's an interesting thought that is definitely in my mind ... all the time!