Think Small

There will be two big events in 2006 in my industry: HDTV (yeah, since 1989 but this time it's for real) and portable media.

If you're not sure listen to this excellent podcast (link to the subscribe page, download episode 11 and check out the first 20 minutes at least)

HDTV, whatever.

Portable media. The bomb!

Today's generation won't tolerate sitting down at a fixed time to watch a show. They want only the show they are interested in, and they want it now. We've known that for a little while now, but RSS and iTunes makes that really possible. Content providers need to think small, really small, and deliver exactly what people want and nothing more. I'm so happy we did this now and not in, say, three weeks or so. I feel the explosion hasn't happened yet - it will happen on December 25th when all those PSP's and G5 iPods are opened and people start looking for content.

Very, very exciting!